Concepts - Typographical Conveyance

Image 1

Image 2

For this project we were given a list of words that we then used fonts, color, and graphics to convey an idea or theme. The first word was "atom". I did two different versions of this. Image 1 I created in PowerPoint. I used Auto Shapes to create the circles and then added the letters on the atom as neutrons. Image 2 I created in Photoshop. I used the Shape tool where there was already an atom shape. I used this as the "o" in "atom" and added the other letters on either side.

Image 3

For the word "lightly" I put the word on a light colored background and typed "lightly". I then increased the opacity of the word so that it seemed faded. I was trying to convey lightness. 

Image 4

For the word "shred" I typed it in a bold, all caps, sans sarif font. I then used the eraser tool in Photoshop to make it look like it was shred by claws or some other scratching. 

Image 5

The word "pillow" I typed in a rounded font. I overlaid it on a square. I transformed both to make it a pillow shape, extending it in the middle and making it smaller on the ends.

Image 6

I typed "brick" on top of a brick background. The font I used had no fill so that the brick came through.

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The final word/phrase was "xxl". I chose a font that you might see on t-shirts for xxl. I chose to make each letter get larger.

This project felt difficult for me. I had a hard time thinking of and creating these. I think my favorite was "atom". I like the use of fonts and objects to create an obvious play on the word.